find your voice,
share your story + build your business


Social media management and brand makeovers for overwhelmed entrepreneurs


You see other businesses similar to yours and they’re killing it on social.

They’ve got likes, engagement, shares, people are tagging them, they look happy, their posts are fun and it’s obvious they’re doing well. Then you look at yours. It’s a lot of work, sporadic at best, and has generated more stress than payout.

You’re not alone. In fact, you’re just like the majority of Define + Design Co clients when they first come to us.

But here’s what we know… You absolutely can have a social media presence that feels like you, looks good, teaches and generates a bond with your audience, AND that brings in business. You can smash it out of the park as well or better than the other accounts you’ve been seeing.

And that’s where D+D comes in.

Social Media Mentorships, one-to-one programs, and social media takeovers (for those who just want to hand it over). 

you have a business story that deserves to be seen and heard.

Get clear on your brand and message.

Get the clarity you need on what you do, what you offer, and why you’re so darn amazing. And then tell everyone!

Work smarter, not harder on your social media strategy.

Create a social media strategy that works for you – without the overwhelm or confusion on where to be and how to do it.


Develop an audience who gets you, is engaged, and loyal.

Determine who you audience actually is and understand how to talk to them in a way that connects with them.

Hi! I’m Julia.

I live and breathe design, social media, coffee, and pretty much any movie or song from the 80s or 90s. And I’m a mompreneur, I have two young kids, a business, and a boatload of clients. I used to get overwhelmed and frustrated by social media. In fact, just finding the time to do it was one of my biggest challenges. And then as soon as the sitter would take over and I could focus on my business, I’d have brain freeze. What do I write? What story do I tell? How can I share messages that vibe with who I am and yet also gain me new clients?

So I created some systems. Then some content pillars. Then some strategy. Then some templates. And then everything changed. More clients. Post writing was easier. It became fun again. Social media calendars that are planned weeks in advance. Let me just say this; employing some serious fundamentals to my social media approach was a game changer.

And so NOW, I share, teach or provide these social media fundamentals with pretty much every mompreneur I meet. Why? Because I believe that anyone running a business can have the same results, and feel the relief (and revenue boost) that comes with mastering social media.

how to Start telling your story.

Pick Your Path

Determine which path is best for you: 1:1 Coaching, Group Mentorship, or DIY Courses.


Do Your Work

Create clarity in your business, your brand, and your social media strategy.

Boost Your Business

Confidently connect with your audience, build your brand, and amplify your social media. 

pick your path

1:1 Brand + Social Media Coaching

We do more than help our clients develop their business story and find the right place to share it. We help them put all the pieces in place with a customized experience.

Hustle + Flow Business Mentorhip

We know that running a business can be *so hard* when you’ve got to be doing it all. But we also know that you’re a woman committed to her business and that you CAN crush it, if only you had a little extra help.

DIY Kits + Courses

Do the work on your own time, at your own pace, and pick and choose what you need.

can’t decide? We’re always happy to talk and help you pick your path.




Deep dive to find your voice:
Social Storming Sessions

Trying to figure out what to say and when to say it can be hard; overwhelming even. When you are so deep in your own business it can be hard to talk in a language that your audience understands. We often forget that the things we know so deeply and what feels so easy to us is not to others. Which makes it hard to find the words that others ‘get’.

That’s why we do a deep dive with you to understand not only you and your business, but your audience as well to help you develop a confident and effective business story. Though it’s an investment up front, the return is endless. You’ll go from talking to everyone and attracting no one, to talking to the right people and attracting the ones who feel connected and ready to take action.

While there is never a perfect time to start this work, there is never a wrong time to refine your brand and boost your social media presence. Why? Because no matter what stage you are at in your business or how many things are going on, if your brand isn’t resonating with your audience, your business isn’t going to grow the way it should.