A strong optimized IG bio is crucial…
Especially if you want to make your business more visible to potential clients. Here’s 3 quick and painless ways to optimize your bio right now.
1. Display picture (see pic of Julia on the D+D bio) – This should be you or someone who represents your company. Unless you’re a brand everyone knows (like Apple), use a picture of your own (or someone in the business) smiling face. People connect with people, not logos 👱🏻♀️
2. Location – Adding your location provides geographical keywords that people search for when looking in your area 🗺
3. Highlights – Save your most valuable stories and create Highlights covers that align with your brand.