articles
Just a few thoughts, opinions, and facts about brand, social media, marketing, business, life, and whatever else pops into our heads!
Sprinkle a Little Holiday Love Into Your Brand
The sprinkle of snow and the jingle of bells make it delightfully tempting to bring a little holiday cheer into your brand! A holiday marketing campaign can be the perfect way to keep your brand relevant with the steady stream of holiday ads being pushed out over the...
How To Create a Successful Social Media Strategy
Strategy. Everyone says you need a strategy for just about everything there is to do when it comes to business. Client attraction strategy. Brand strategy. Sales strategy. Social media strategy. So many strategies, so little time. Take a deep breath. We’ve got your...
Want to Hire In Your Business? Prioritize Your Goals First
What happens when business is flourishing and your one-woman-show can no longer keep up with all the competing demands of, well, everything? You conclude that you need help. And trust us, help is a good thing! But how do you decide exactly what kind of help you need...
Want deeper relationships? Link Up on LinkedIn
When we ask people what social media platforms they are active on we mostly hear about Instagram and Facebook. Rarely do we hear someone tell us that they are active on LinkedIn, let alone, even have a business page there for their business. Everyone seems to...
Make Your Brand Ring True: Transparency & Authenticity
For decades, marketers have been known to pitch products and services in a way that made them seem a whole lot better than they actually were. Whether it’s by pumping up some tiny aspect of a product, or forgetting to mention the ‘fine print’ consumers just rolled...
Saves Are The New Likes
What motivates you to keep posting on social media? Likes? Comments? Views? The delightful things we call ‘vanity metrics’? But they are just that – vanity. While your ego might benefit from bragging about your 10,000 followers, you can’t necessarily say that means...
If You’ve Got a Problem, Yo I’ll Solve It (How to Connect With Your Audience By Talking About Their Problems)
What’s the big problem here?? No, no, not your problem, your clients’ problem. When it comes to positioning your services or products to your target market you need to have a solid understanding of what problems they have and how your business offers the solution. ...
Your Marketing Message Matters: Check In On What You’re Saying
Are people really pickin’ up what you’re puttin’ down? When it comes to your marketing message, you need to make sure that what you are saying clearly defines the value and service of what you do as well as the benefit of what people will get from you. How do you...
Don’t Believe the Hype
“Instagram is changing its policy and after tomorrow they own all your photos and private messages. Be sure to copy and paste this by tomorrow or it will happen to you” Did this appear over and over in your Instagram feed over the past few weeks? These types of notes...
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