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Just a few thoughts, opinions, and facts about brand, social media, marketing, business, life, and whatever else pops into our heads!
When Women Empower Women, We All Grow
As October comes to a close and we wrap up our Small Business Month series over on our Behind the Mompire podcast, we want to celebrate the amazing women from our community who helped us bring this series to life. Amazing things happen when women empower women! We...
What’s Going On During Small Business Month
It's Small Business Month in Canada! Every year during the month of October, organizations across the nation pull together to celebrate small businesses and entrepreneurs who contribute to their local communities and the economy. Did you know that in 2018...
September Social Media Updates: Canva Scheduler and Reels
Ever feel like you just can’t keep up with all that’s going on with social media platforms and tools??? Yeah...Melissa feels that way too. Luckily Julia is on top of it! Over the past month or so, there have been two ‘new’ features that have been released that we felt...
Summer Networking Strategies…During a Global Pandemic
When summer rolls around, we are usually the first to hop onto the slow-down train. You know, enjoy the lazy summer days, spend time with family and friends, and just kind of shift the priority of work a bit. But there is always one rule to summer: don’t forget your...
Get Your 2020 Goals Back On Track
We might be eight months into the year, but it kinda doesn’t even feel like we’re halfway through, right?? The goals you set out for yourself in January rolled well into February, and then the world did it’s whole pandemic thing in March and left so many of us hanging...
How to Create a Brand Guide
Do you have a brand guide for your business? Or better yet, have you ever Googled “Brand Guide Examples” and come across these gorgeous, highly detailed documents and then felt completely overwhelmed and discouraged from making your own, thinking “Uhhhh how do I do...
Adapting to a Work from Home Lifestyle
It’s one thing to be working from home, but it’s totally another thing to be working from home with a full house. Recent global events have forced pretty much everyone to adapt to a new way of life, and those of us who have long been running our own small businesses...
Algorithm: Myth or Legend?
The word “algorithm” gets thrown around all the time when it comes to social media, best practices, and engagement. People talk as if it is something that is out to get you, something that you need to trick in order to work in your favour. But few people seem...
Branding Trends for 2020: Human Connection For the Win
What does the savvy consumer want in 2020? A human connection. We see it all the time. People simply want to reach out and know that there is a person behind the algorithm, the screen, the click funnel that is trying to sell them something. All of this means that your...