articles
Just a few thoughts, opinions, and facts about brand, social media, marketing, business, life, and whatever else pops into our heads!
Want deeper relationships? Link Up on LinkedIn
When we ask people what social media platforms they are active on we mostly hear about Instagram and Facebook. Rarely do we hear someone tell us that they are active on LinkedIn, let alone, even have a business page there for their business. Everyone seems to...
Make Your Brand Ring True: Transparency & Authenticity
For decades, marketers have been known to pitch products and services in a way that made them seem a whole lot better than they actually were. Whether it’s by pumping up some tiny aspect of a product, or forgetting to mention the ‘fine print’ consumers just rolled...
Saves Are The New Likes
What motivates you to keep posting on social media? Likes? Comments? Views? The delightful things we call ‘vanity metrics’? But they are just that – vanity. While your ego might benefit from bragging about your 10,000 followers, you can’t necessarily say that means...
If You’ve Got a Problem, Yo I’ll Solve It (How to Connect With Your Audience By Talking About Their Problems)
What’s the big problem here?? No, no, not your problem, your clients’ problem. When it comes to positioning your services or products to your target market you need to have a solid understanding of what problems they have and how your business offers the solution. ...
Your Marketing Message Matters: Check In On What You’re Saying
Are people really pickin’ up what you’re puttin’ down? When it comes to your marketing message, you need to make sure that what you are saying clearly defines the value and service of what you do as well as the benefit of what people will get from you. How do you...
Don’t Believe the Hype
“Instagram is changing its policy and after tomorrow they own all your photos and private messages. Be sure to copy and paste this by tomorrow or it will happen to you” Did this appear over and over in your Instagram feed over the past few weeks? These types of notes...
Not-So-Secret Secrets to Making Change In Your Business
Last week Rebecca Brunke shared her story with us about taking chances and going after what she wanted. It takes a lot of courage, and we love hearing stories from women who did just that. Want to know what else we love, though? When women can take a step back from...
From Imposter to Entrepreneur: How One Mom Went from Scared to Success by Ditching Her Doubt
We are so delighted to give a platform to this summer to some of our favourite WAHMs! This week we’re putting the spotlight on Rebecca Brunke, a nanny and Mom turned maker with an Etsy shop turned virtual assistant. She’s sharing her journey that included the...
Bookkeeping & Business
We would like to introduce our first of several guests posts this summer. Please meet Jenna our friend and amazing bookkeeper. She is a fellow bossbabe and has some tips for us at this point in the financial year. So, the focus of this post is to share some...
Wanna be part of the Hustle + Flow Tribe?