SCOOPS & STRATEGIES FOR BRANDING YOUR BIZ & STRATEGIZING YOUR SOCIAL MEDIA
Adapting to a Work from Home Lifestyle
It’s one thing to be working from home, but it’s totally another thing to be working from home with a full house. Recent global events have forced pretty much everyone to adapt to a new way of life, and those of us who have long been running our own small businesses...
Algorithm: Myth or Legend?
The word “algorithm” gets thrown around all the time when it comes to social media, best practices, and engagement. People talk as if it is something that is out to get you, something that you need to trick in order to work in your favour. But few people seem...
Branding Trends for 2020: Human Connection For the Win
What does the savvy consumer want in 2020? A human connection. We see it all the time. People simply want to reach out and know that there is a person behind the algorithm, the screen, the click funnel that is trying to sell them something. All of this means that your...
5 Social Media Trends of 2020 to Pay Attention To
The last decade saw social media get taken over by marketers like it’s what it was born to do (FYI, social media is pretty much the only medium that was NOT made for the purpose of distributing advertisements). What social media trends are going to impact 2020? It...
Sprinkle a Little Holiday Love Into Your Brand
The sprinkle of snow and the jingle of bells make it delightfully tempting to bring a little holiday cheer into your brand! A holiday marketing campaign can be the perfect way to keep your brand relevant with the steady stream of holiday ads being pushed out over the...
How To Create a Successful Social Media Strategy
Strategy. Everyone says you need a strategy for just about everything there is to do when it comes to business. Client attraction strategy. Brand strategy. Sales strategy. Social media strategy. So many strategies, so little time. Take a deep breath. We’ve got your...
Want to Hire In Your Business? Prioritize Your Goals First
What happens when business is flourishing and your one-woman-show can no longer keep up with all the competing demands of, well, everything? You conclude that you need help. And trust us, help is a good thing! But how do you decide exactly what kind of help you need...
Want deeper relationships? Link Up on LinkedIn
When we ask people what social media platforms they are active on we mostly hear about Instagram and Facebook. Rarely do we hear someone tell us that they are active on LinkedIn, let alone, even have a business page there for their business. Everyone seems to...
Make Your Brand Ring True: Transparency & Authenticity
For decades, marketers have been known to pitch products and services in a way that made them seem a whole lot better than they actually were. Whether it’s by pumping up some tiny aspect of a product, or forgetting to mention the ‘fine print’ consumers just rolled...
Saves Are The New Likes
What motivates you to keep posting on social media? Likes? Comments? Views? The delightful things we call ‘vanity metrics’? But they are just that – vanity. While your ego might benefit from bragging about your 10,000 followers, you can’t necessarily say that means...
If You’ve Got a Problem, Yo I’ll Solve It (How to Connect With Your Audience By Talking About Their Problems)
What’s the big problem here?? No, no, not your problem, your clients’ problem. When it comes to positioning your services or products to your target market you need to have a solid understanding of what problems they have and how your business offers the solution. ...
Your Marketing Message Matters: Check In On What You’re Saying
Are people really pickin’ up what you’re puttin’ down? When it comes to your marketing message, you need to make sure that what you are saying clearly defines the value and service of what you do as well as the benefit of what people will get from you. How do you...
Don’t Believe the Hype
“Instagram is changing its policy and after tomorrow they own all your photos and private messages. Be sure to copy and paste this by tomorrow or it will happen to you” Did this appear over and over in your Instagram feed over the past few weeks? These types of notes...
Not-So-Secret Secrets to Making Change In Your Business
Last week Rebecca Brunke shared her story with us about taking chances and going after what she wanted. It takes a lot of courage, and we love hearing stories from women who did just that. Want to know what else we love, though? When women can take a step back from...
From Imposter to Entrepreneur: How One Mom Went from Scared to Success by Ditching Her Doubt
We are so delighted to give a platform to this summer to some of our favourite WAHMs! This week we’re putting the spotlight on Rebecca Brunke, a nanny and Mom turned maker with an Etsy shop turned virtual assistant. She’s sharing her journey that included the...
