SCOOPS & STRATEGIES FOR BRANDING YOUR BIZ & STRATEGIZING YOUR SOCIAL MEDIA
How Thin Is the Line Between Your Personal and Business Brand?
Last week we talked about brand consistency and focused on how to create alignment across all channels. This week we are going to dive a little deeper on the topic and explore how to ensure that the personal brand you put out there aligns with your business brand. As...
How Building A Brand Book Can Change Your Business
Have you ever followed a business on Instagram, fell in love with them, and then clicked through to their website, only to have that love dissolve into confusion because you don’t see any of the charming personality there that you got to know so well on social? Yeah....
5 Steps to Clean Up Your Business Brand
‘Tis the season to tidy up and make things bright and shiny again. We’re not just talking about your office though, we’re talking about your brand and your content. After you’ve put your message out there, if you aren’t constantly doing something with it, it’s going...
3 Ways ‘You Are A Badass’ Improved Our Business
What are the good things going on in your business right now? When you kick off the day, do you take a relaxed moment to think about the good things? Or are you the kind of person who immediately takes a deep breath and thinks about all the problems you’ve got going...
Boost Your Brand with 4 Simple Networking Tips
Building up your client base takes work – hard work – and sometimes that work feels endless. What’s the best way for you get a new client or make a new sale? We don’t have the magic answer for that because, well, it’s a different response for each individual business....
7 Ways to Make A Great Impression In 7 Seconds
Making a great first impression is the goal of every business owner. We want our audience to like us, to feel good about us, and to want to know more about us. That first impression is key to making it happen, but when we only have seven seconds to make that first...
How a Simple Pivot Can Bring Success
The word ‘Pivot’ brings to the mind of many an image of Ross Geller trying to move a couch. For people with small businesses, however, it means something a little different. Sure, there is still some heavy lifting and frustration involved, but it’s more than just...
3 Reasons Why Joining an Accountability Group Is Good for Your Business
“It’s on the list.” How many times have you said that this past week? As your list of things to do grows longer, sometimes your priorities get a little shifted. Keeping on top of everything can be incredibly tough, particularly if you are a solopreneur. If no one...
Stop Tossing Goals Because You Don’t Know Where to Start
It’s only six weeks into the new year and if you are like most people, your resolutions were tossed out the window weeks ago. Why is it so hard to set goals and stick to them? While there are multiple theories on that one, we’re going with the “because I didn’t know...
Failing to Plan is Planning to Fail. 5 Tips for Creating a Year’s worth of Content
Content got you bogged down? You know you should be posting on social media and writing blogs but when you actually have time to post and write you just keep coming up with a total blank. Coming up with content on the fly is painful, time consuming, and can make your...
Friday Fives: Our Last Hurrah. The Define + Design Co. Edition
Welcome to our last edition of the Friday Fives! In the New Year we will be changing our focus to be providing more of our own content around Brand and Social Media Management. For our last Friday Five we did a round up of our favourite 5 blog posts written by us this...
Friday Fives: Overflow, Self Improvement, and Social Media Trends
What’s worth reading this week? We’re sharing with you five awesome articles or podcasts that crossed our screens this week with you. Why? Because we know you’re busy and don’t have time to peruse sites online to find something worth reading. Take a little time for...
Branding Goals for 2019
New year, new you, new business goals? December is a great month to buckle down and do some business planning for the following year. Flow charts, sales pipelines, launch maps, content frameworks…all the things. But what about elevating your brand? If you have not...
Friday Fives: Timeboxing, Influencers and Pinterest Engagement
Timeboxing, Influencers and Pinterest Engagement What’s worth reading this week? We’re sharing with you five awesome articles or podcasts that crossed our screens this week with you. Why? Because we know you’re busy and don’t have time to peruse sites online to find...
Top 3 Holiday Networking Tips
'Tis the season for festive socializing. While mixing business and pleasure can be taboo, you just have to go about it the right way to make it ok. To avoid being the pushy business person, focus on creating a positive impression and dropping a few motivating tips...
