hustle + Flow

business mentorship

>> waitlist for January 2020 enrollment now open! <<



Too much hustle and not enough flow in your business?

We know that running a business can be *so hard* when you’ve got to be doing it all. But we also know that you’re a woman committed to her business and that you CAN crush it, if only you had a little extra help.

Can You Relate?


You're disorganized and do things last minute.

You have great intentions of what you *want* to do, but never make them happen. Or better yet, you make the plans but forget to follow through.

Your brand message isn't clear or consistent.

You don’t have a consistent message that you put out there, you’ve never really defined exactly what your brand is, and you aren’t sure what you customers actually need.


You know you're awesome, but don't know how to tell people that.

You’re pretty awesome, no doubt about it, but you’ve never really been able to put your finger on WHY you are awesome. Your confidence wavers and you sometimes feel like an imposter.


You post randomly to social media.

You know you need social media, but you really aren’t too sure what you should be doing with it. You post randomly and hope for the best.

get the clarity, confidence, and strategy you need

The Hustle + Flow Business Mentorship has been designed to help women run their biz like a badass boss while learning how to develop effective and authentic brand and social media strategies.

this could be you


Planned Action

Learn how to get into the habit of planning effective and realistic goals that you can take action on.

Clarity + Consistency

Get clear on your business, your brand, and your audience to help you create impactful connections with them.


Confidence + Conviction

Feel like a rockstar when you uncover just exactly what it is about you and your business is that is just so. damn. awesome.


Social Media Strategy

Identify what social platforms are best for you and learn how to create a manageable strategy that fits with your business needs.

“You two totally rock! Melissa and Julia are the real deal, exemplifying the essential skills of operating a business, while giving us a backstage pass. They have a knack for breaking down complex goals into bite size pieces so that it’s manageable to focus and incorporate the work into our busy lives. I highly recommend their mentorship program. “

Nel S.

Career, Life, & Business Coach

how does it work?

1. Sign Up.

2. Get weekly content delivered to your inbox, come to live online training sessions, and join our member community.

3.  Start Running Your Biz Like a Badass Boss!


“I was having trouble staying organized with my business but Melissa & Julia have really helped! They’ve provided tools to help me stay on track and through the Facebook group, I’m reminded to set (and follow through) with my weekly goals. I love having the support from them for all my business related questions, plus the support of the other ladies in the group!”

Tracy K


What Am I Going to Get?

The Hustle + Flow Business Mentorship is a quarterly membership designed with two core learning streams: Business Foundations and Social Media Education. Each quarter we will focus on a business theme (which includes Brand work) while you also learn about how to best use social media in your business. You can build up support and community with other members and see the magic that happens when women empower women.

Why is it a quarterly commitment and not monthly? Because we’ve designed our content modules to flow over three monthly segments at a time. This means each quarter is packaged up in a way that will work best for our members to learn.  When you subscribe to Hustle + Flow Business Mentorship you will be billed on a quarterly basis.


I am really enjoying the Hustle and Flow Business Mentorship.  As a creative person, the management and branding of a business does not come naturally to me, so I really appreciate the weekly workbooks and structure. Its laid out in a comprehensive way that has made me really stop and put some thought and heart into areas of my business I’ve overlooked.  I also really appreciate that they are building a community of likeminded entrepreneurs and a space to collaborate and grow mindset with.  I feel a new sense of pride in my business as I refine my brand, and a sense of community which I think we all need more of in the entrepreneurial world. 

Jennifer C.

Jewellery Designer & Founder

Every 90 Days A new focus for success


Quarter 1: Goals + Brand Shaping

Quarter 2: Tech Tools + Productivity


Quarter 3: Creating Killer Content


Quarter 4: Finish Strong + Strategy Planning

What will you get every quarter?

Every 90 days has it’s own focus. In each 90 day set you will receive focused material to help you confidently build your business. No more second guessing, no more throw-together plans and content,  no more confusion. Simply put, with each passing quarter you will become more clear about what you are doing and what your brand is, more confident in what you do and how you communicate it, and more structured and organized in how you do it.


12 Weekly Workbooks with Tutorial Videos


4 Live Training Sessions on Social Media & Tech Tools


4 Hot Seat Sessions


4 Open Office Hours


1 Live 90-Day Goal Planning Session


1 Live 90-Day Social Media Planning Session


1 Amazing Quarterly Digital Gift


Daily Access to Melissa + Julia in our Community

We don’t think that’s enough, so we added more


Accountability Partner Match Up


Access to our Growing Resource Library


Bonus Tech Tool Trainings


Bonus Master Classes From Professionals in Finance, Legal, Graphic Design, and more

But Our Favourite Part? Your Quarterly Digital Gift!

During the last month of each quarter, our focus is ACTION! You’ll get a custom digital gift sent right to your inbox that is going to help you plan your next 90 days and crush both your goals AND your social media. What’s in the gift? You’ll have to sign up to find out!

“This was my first time participating in any type of business mentorship program, so I wasn’t really sure what to expect. I’ve been so happy with the program so far. Melissa and Julia are doing a wonderful job initiating conversations on the Facebook group, and going through the workbooks has forced me to stop and put some thought into areas of my business have been neglecting. I’ve especially enjoyed the video components, since as a busy mom and entrepreneur, sometime it’s easier to listen to the information than having to sit down and read.”

Elaine K

Publisher, Writer, Business Connector

What’s the investment?

$67/month. Yup. That’s all!

The Hustle + Flow Business Mentorship is a quarterly membership where you make a 3 month commitment at time. The monthly fee is only $67CAD/month, far less than what you might pay if you were working one-on-one with a business coach or social media strategist…heck, even if you were working with us one-on-one!!

Members are billed on a quarterly basis through a subscription model. So every three months, you pay $201CAD. You have the option to unsubscribe at any time, but you will receive content and support for the full quarter. Want to commit for the whole year and pay for it upfront? We’ll drop your rate by 10% as a way for us to show you how awesome we think you are for making that commitment!


This is your chance to *finally* get your biz shiz together, clarify your brand, set effective goals, and get your social media working for you.

Who are we?

We’re two women building our #mompire

Together we are Define + Design Co. We are BBFs all way back to grade 3. We are #bizbesties. We are moms with little ones who drive us nuts but who also bring us so much joy. And we’re two business women who saw an opportunity to bring together our talents to build one heck of a business. 

Melissa Macfarlane Heidmiller

Melissa Macfarlane Heidmiller

Brand Strategist, CoFounder of Define + Design Co.

Melissa brings with her over 10 years of experience in working with clients to help them identify strengths, value, and interests through her time in career coaching and consulting. She has helped hundreds of clients create positive and targeted brands to help them reach career goals. In 2018 she career coached herself, asking “What do I love best about my business?” and realized her passion for brand design in business. She then shifted her focus to supporting small business owners to help them better understand and communicate their value to assist in the development of brand strategy and communications. Melissa has previously been a published writer featured in newspapers across Southwestern Ontario.

Melissa lives in Kitchener, Ontario with her husband Mark, son Richard, and cat Betty. She’s living the laptop life in her home office which means a flexible schedule that allows for snuggles with her kiddo when needed, donuts, and 10am tea time.

Melissa’s areas of expertise: Brand Development + Management, Copywriting, WordPress Design, Content Planning + Strategy

Julia Walsh

Julia Walsh

Social Media Strategist, CoFounder of Define + Design Co.

Julia has been in the design space for just over 10 years, where she has been able to leverage her both her creative talents and strategic planning skills. She began dabbling in social media for business in 2015 where she quickly learned the value of targeting and engaging audiences to drive sales. Her process-oriented approach to design transferred smoothly into social media management when she made a career leap of leaving her 9-5 role for setting up her own business, Jewel & Anchor. She loves working closely with clients to understand what their value is and what their target client motivators and needs are to create effective and easy social media strategy plans.

Julia lives in Barrie, Ontario with her husband Garret, two daughters Zoe and Sloan, and dog Brooklyn. Julia is everything you imagine a mompreneur to be: amazing at multitasking, able to switch from serious to fun in the blink of an eye, dependent on coffee, and full of kindness and love.

Julia’s areas of expertise: Social Media Strategy, Social Media Management, Content Planning + Strategy

Stop dreaming and start doing. The Hustle + Flow Business Mentorship can help you take your business to the next level with confidence.  

have questions about it?

Send A Message and we’ll chat!