Make Your Brand Ring True: Transparency & Authenticity
For decades, marketers have been known to pitch products and services in a way that made them seem a whole lot better than they actually were. Whether it’s by pumping up some tiny aspect of a product, or forgetting to mention the ‘fine print’ consumers just rolled...
Saves Are The New Likes
What motivates you to keep posting on social media? Likes? Comments? Views? The delightful things we call ‘vanity metrics’? But they are just that – vanity. While your ego might benefit from bragging about your 10,000 followers, you can’t necessarily say that means...
If You’ve Got a Problem, Yo I’ll Solve It (How to Connect With Your Audience By Talking About Their Problems)
What’s the big problem here?? No, no, not your problem, your clients’ problem. When it comes to positioning your services or products to your target market you need to have a solid understanding of what problems they have and how your business offers the solution. ...
Your Marketing Message Matters: Check In On What You’re Saying
Are people really pickin’ up what you’re puttin’ down? When it comes to your marketing message, you need to make sure that what you are saying clearly defines the value and service of what you do as well as the benefit of what people will get from you. How do you...About D+D
Hey! I’m Julia Walsh. I head up the Define + Design Co. team.
The D+D Team and I believe that every entrepreneur and mom boss should be able to leverage their social media without the overwhelm. For the past 2+ years, D+D has been helping women entrepreneurs discover their brand voice, own their messages, and post where it’ll make the biggest impact.